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Trend Alert: What is Gen Z's Perspective on Fashion?

STATS CLO - Saturday, August 20, 2022

Trend Alert: What is Gen Z's Perspective on Fashion?

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What is Gen Z's Perspective on Fashion?

Fashion has become an integral part of society and the changes that we see within the styles over various age groups have determined current fashion trends. Gen Z refers to people who were born between 1997 and 2010, and this group has been associated with unique styles when it comes to the clothing that they wear. Gen Z fashion has also been a driving force behind the creation of more sustainable and ethical clothing production, insisting on new ways that fast fashion can be eradicated. As Gen Z has grown up and developed new fashion trends, it has impacted how other generations have dressed and how styles become popular. With a boom in social media, Gen Z’s perspective on fashion has been influenced like in no other generation before, with multiple different influences being combined to form the fashion trends that we see today! 

Which Products Does Z Generation Prefer When It Comes To Their Style?

Unlike generations before, Gen Z has been known to include influential pieces from previous generations, bringing these back in style in ways that have never been seen before! High-waisted pants, for example, were traditionally associated with styles from the late 1970s. Today, you will find these styles in just about every clothing shop you come across since they are one of the most popular styles of today! 

Gen Z and fast fashion do not correlate as well as people may think, with people from this generation rather looking to more sustainable and high-quality clothing from ecologically conscious brands. When it comes to the clothing businesses that Gen Z supports, this generation is much more likely to support authentic clothing brands that promote inclusivity, ecology and sustainability, generally choosing not to go for fast fashion brands but rather from businesses that have the same values as them. This has become an extremely important part of the clothing sector, with many smaller brands popping up that produce clothing in sustainable ways and even some larger and more developed brands developing ways that they can be more sustainable. 

What Points Does Generation Z Pay Attention to Most When Shaping Their Style?

While Gen Z is influenced by popular styles and trends through the internet, they are also concerned with how different bodies and shapes are flattered by different styles. While in past generations, fashion has been something that you had to change your body for, Generation Z is focused on changing fashion to suit different body types. A good example of this can be noted when looking at high-rise costumes. While many more slimmer people have taken to wearing and purchasing low-rise costume bottoms, high-rise costume bottoms are making a comeback for those who prefer something a bit more flattering based on their body shape. 

Is Comfortable Clothing Important For Generation Z?

Yes, generation Z fashion trends have seen a rise in more comfortable attire, from styling that beloved pair of tracksuit pants to look stylish to the famous activewear trends! Comfort and style are both key when it comes to Generation Z and fashion and the styles that they prefer. The last few years have seen a revolutionary development when it comes to comfortable clothes and popular fashion trends, as more and more of Gen Z look to make sure that they are styled to the nines without having to be uncomfortable! 

How is Gen Z Most Inspired By Fashion?

Each generation is inspired by different things when it comes to the clothes that they wear and the trends that become popular. From politics to music, different generations have been influenced in many different ways, helping to inspire fashion that becomes popular at a certain point in time. The following is a look at a few of the most notable influences that have inspired generation Z when it comes to fashion. 

Influencers

Social media influencers have a big impact on Gen Z fashion trends, with some of the most popular influencers paving the way for fashion and clothing brands! So how has this happened? Influencers not only have hundreds of thousands, or even millions, of followers but they are also often approached by clothing brands to promote their items. These promotions come with influencers fashionably styling clothing to look their best as well as a few promotional codes which mean that their followers can often get discounts! This has led to new and exciting collaborations between people and clothing brands, inspiring followers and leading to increases in sales of certain fashion items! influencers and fashion are undeniably linked to one another, and those with a flair for fashion have gone far with their online presence! 

Tik Tok Trends

Tik Tok and fashion trends are definitely two parts of today's culture that are influenced by one another. Tik Tok has become one of the most popular social media platforms in the world, with billions of people all over the world regularly watching Tik Tok videos. As this platform has become so popular, it has undoubtedly led to influencing generation Z fashion trends and styles. Many Tik Tokers have taken to creating accounts solely based on different fashion trends, and with millions of viewers each day, it is definitely influential! 

Celebrity Clothing Styles

Like influencers, celebrities have tons of pull when it comes to their fans and wearing certain styles can lead to large groups following suit. Whether we are watching them on a reality TV show or are scrolling past images of them in a magazine, the trends that they set give others ideas of what they can do to mimic styles that they like! While we may not be able to afford the clothes that they wear, their style choices inevitably filter down to influence the decisions that clothing brands make about what they sell! 

Does Z Generation Care About Popularity While Shaping Their Style?

Yes, they do! As there has been a boom in social media over the last few years, it has become incredibly easy to be influenced by others when it comes to style choices. Popular styles become must-have items and as these styles become more popular and desirable, other fashion brands take to creating their own version of the new style. When it comes to Gen Z, body inclusivity is extremely important, and this can be seen as more plus-size models are taking to catwalks and runways to promote different body shapes! Gen Z fashion trends and styles have been developed around everyone, with many different body shapes being styled fashionably in ways that accentuate all body types. 

How Does Fashion Change According to Different Generations?

Yes, fashion definitely evolves from generation to generation. As new generations are born and as the world changes at a rapid pace, different things become important. While some styles may remain dormant, others have been repurposed into the style trends of today! From flared pants to halter neck tops, Gen Z and fashion as a whole have undoubtedly been shaped by past influences, but in new and exciting ways!